THE ULTIMISE BLOG
6 Core Components of Comprehensive Corporate Identity
Corporate Identity (CI) is defined as the manner in which a corporation, firm or business enterprise presents itself to the public (such as customers and investors as well as employees) (ref.) Corporate identity is commonly characterized by visual assets and brand...
7 Steps to Building a Breakout Global Brand
All too often the value of a powerful brand is well, undervalued. Shallow, linear thinking will lead you to presume that business success is all about the product or service, the value proposition, the team, the logistics, etc. And don’t get me wrong; those are all...
8 Do’s and Don’ts for Developing Dope Global Brands
In the realm of effective marketing, there are principles that can not be denied, and factors that hold true universally. A key to making your mark in today’s business landscape is image building and identity – in a word, branding. Even sectors that were traditionally...
4 Essentials of the Perfect Brand
An all too often overlooked aspect of startup companies and organizations is branding. Sure, the foundations of your business are your products/services, your structure, your stability, your business plans, and so on, but if you step back and analyze the biggest...
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